Dose

Detroit espresso consulting & training

Better espresso.
Consistently.

We audit your bar, dial in your recipes, and train your baristas — so every shot tastes the way it should. Every shift.

Freshly roasted coffee beans held at a roaster

Where it starts

A bad bag breaks the best barista.

Stale, low-grade, or wrong-for-espresso beans fail before the shot is ever pulled — no skill, grinder, or machine can save them. So we assess your beans first, then build everything on a foundation that can actually deliver. Great beans don’t guarantee great espresso — but bad beans guarantee the opposite.

How we start

First, we come in as a customer.

Before we ever introduce ourselves, we visit your shop like any guest — order off your menu and taste exactly what your customers get, in real conditions. No performance for the consultant. No scrubbing the bar beforehand. Just the honest truth about your espresso.

  • Tasted blind

    We order like any guest — no heads-up, no staged shots.

  • Beans assessed first

    We start at the foundation: freshness, roast, and fit for espresso.

  • The real bar

    Your true workflow and consistency — not a cleaned-up version for the consultant.

Roasted coffee beans in a cup, viewed from above

The cost of inconsistency

Inconsistency is quietly expensive.

5–9%

of revenue rides on a single review star

Harvard Business School. Inconsistent espresso is the fastest way to lose it.

$2.61

lost on every remade or comped drink

A café drink costs ~89¢ to make — and a bad shot wastes the whole thing.

~10%

of espresso wasted to dialing & tossed shots

Drift you can cut — and keep the bag.

60–75%

gross margin on espresso drinks

Your best product should also be your most consistent.

What we do

We sharpen the whole program — not just the shot.

Bean assessment

We start at the foundation — is your coffee fresh, roasted for espresso, and right for your bar? The best technique on earth can’t rescue the wrong bag, so we check the beans first.

Espresso audit

We come to your bar, taste your shots, and measure the whole setup — grind, dose, yield, temp, and workflow. You leave with a clear punch list.

Recipe & dial-in

Dose, yield, ratio, time, and temperature locked into documented recipes — so the espresso tastes right no matter who is on bar.

Grind calibration

A simple system for re-dialing through the day and across bags, so grind drift stops quietly costing you shots.

Extraction

Even, balanced shots — no channeling, no sour-and-bitter swings. The same shot, pull after pull.

Workflow & bar design

A calmer, faster bar that holds up at peak. Fewer steps, fewer mistakes, more drinks per hour when it matters.

Equipment care

Cleaning, maintenance, and calibration routines that protect your machine — and keep quality from slipping.

Barista training

Hands-on coaching that builds real confidence, turns recipes into muscle memory, and keeps good people from burning out.

Standards & SOPs

Recipe cards, calibration logs, and simple standards your team can follow on day one — quality that survives a new hire.

It all comes back to the fundamentals

Beans·Dosing·Grind·Extraction·Workflow·Equipment·Confidence

How it works

Four steps to a bar that holds its standard.

A shot of espresso extracting into a glass
01

Secret audit

We visit unannounced as a guest, taste what your customers get, and start by assessing your beans — then the rest of the bar.

02

Dial in

We build documented recipes, calibrate your grinder and machine, and tighten extraction and workflow.

03

Train

We coach your baristas hands-on until the standard is muscle memory and they own it without us.

04

Standard

You keep recipe cards, calibration logs, and a standard that holds through new hires and the rush.

Why Dose

Detroit-based. On your bar this week.

We’re not a national firm on a Zoom call. We’re local — we drink at your bar, we know the scene from Corktown to Ferndale, and we believe independent Detroit coffee should win on quality. When something’s off, we can be there in person, fast.

A barista working the espresso machine

Who we work with

Cafés & coffee barsRestaurantsBakeriesHotels & hospitalityNew openingsMulti-location groups

What you walk away with

  • Documented recipes anyone on your team can hit
  • A calmer, faster bar with less waste
  • Confident baristas who stay
  • Espresso worth charging for, every shift

Same drink, every barista, every shift

Let’s make your espresso unforgettable.

Book a free, in-person espresso audit. We’ll pull a few shots with your team and leave you two or three things to fix — no obligation.